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About the company
AO World PLC is a United Kingdom-based online electrical retailer. The Company offers major and small domestic appliances and a range of mobile phones, AV, consumer electricals and laptops. It also provides ancillary services such as the installation of new and collection of old products and offers product protection plans and customer finance. It serves the business-to-business market in the United Kingdom, providing electricals and installation services at scale. It also has a Waste Electrical and Electronic Equipment (WEEE) processing facility, ensuring customers' electronic waste is dealt with responsibly. Its official AO Outlet eBay store gives its customers the chance to make savings. It sells over 9,000 different electrical products on ao.com. It has three mobile brands: mobilephonesdirect.co.uk, affordablemobiles.co.uk and buymobiles.net. Music Magpie serves as its sales platform in the United Kingdom, across both musicmagpie.co.uk and its respective mobile applications.
- Revenue in GBP (TTM)1.21bn
- Net income in GBP11.20m
- Incorporated2005
- Employees3.13k
- LocationAO World plcAo Park, 5A the ParklandsBolton BL6 4SDUnited KingdomGBR
- Phone+44 12 0467 2400
- Websitehttps://www.ao-world.com
Peer analysis
| Company | Revenue (TTM) | Net income (TTM) |
|---|---|---|
| Mobiltel Iletisim Hizmetlr Sny V Tcrt AS | 218.83m | 4.14m |
| Komplett ASA | 1.17bn | -13.18m |
| AO World PLC | 1.21bn | 11.20m |
| Fnac Darty SA | 8.13bn | 17.93m |
| Currys PLC | 9.02bn | 132.00m |
| Ceconomy AG | 20.08bn | -30.47m |
Institutional shareholders
| Holder | Shares | % Held |
|---|---|---|
| Waystone Management (UK) Ltd.as of 30 Jun 2025 | 12.87m | 2.24% |
| Vanguard Asset Management Ltd.as of 31 Dec 2025 | 4.21m | 0.73% |
| abrdn Investment Management Ltd.as of 01 May 2025 | 1.34m | 0.23% |
| Dimensional Fund Advisors Ltd.as of 30 Nov 2025 | 399.04k | 0.07% |
| Index Capital GmbHas of 31 Dec 2025 | 339.95k | 0.06% |
| UBS Asset Management Switzerland AGas of 31 Dec 2025 | 332.88k | 0.06% |
| Norges Bank Investment Managementas of 30 Jun 2025 | 293.38k | 0.05% |
| Ignis Investment Services Ltd.as of 30 Apr 2025 | 240.60k | 0.04% |
| Artemis Investment Management LLPas of 31 Mar 2025 | 225.84k | 0.04% |
| JPMorgan Asset Management (UK) Ltd.as of 30 Jun 2025 | 167.62k | 0.03% |
